Agricultural Marketing Trade & Prices PDF (HINDI,ENGLISH,BOOK,PPT,WORD,QUIZ)
Agricultural Marketing generalities and delineations of request, marketing, agrarian marketing, request structure, marketing blend and request segmentation, bracket and characteristics of agrarian requests; Demand, force and patron’s fat of agri- goods nature and determinants of demand and force of ranch products,
patron’s fat – meaning and its types, marketable and retailed fat, factors affecting marketable fat of agri- goods
Product life cycle( PLC) and competitive strategies Meaning and stages in PLC; characteristics of PLC; strategies in different stages of PLC;
pricing and creation strategies pricing considerations and approaches – cost grounded and competition grounded pricing; request creation – advertising, particular selling,
deals creation and hype – their meaning and graces & faults Marketing process and functions Marketing process- attention, dissipation and equalization; exchange functions – buying and selling; physical functions – storehouse, transport and processing; easing functions – packaging, branding, grading, quality control and labeling( Agmark); request functionaries and marketing channels Types and significance of agencies involved in agrarian marketing; meaning and description of marketing channel; number of channel situations; marketing channels for different ranch products; Integration, effectiveness, costs and price spread Meaning, description and types of request integration; marketing effectiveness; marketing costs, perimeters and price spread; factors affecting cost of marketing; reasons for advanced marketing costs of ranch goods; ways of reducing marketing costs; part of Govt. in agrarian marketing Public sector institutions CWC, SWC, FCI, CACP & DMI – their objects and functions; collaborative marketing in India; threat in marketing Types of threat in marketing; enterprise & hedging; an overview of futures trading; Agrarian prices and policy Meaning and functions of price; administered prices; need for agrarian price policy; Trade Concept of International Trade and its need, propositions of absolute and relative advantage. Present status and prospects of transnational trade in agri- goods; GATT and WTO; Agreement on Agriculture( AoA) and its counteraccusations on Indian husbandry; IPR.
Markets and Marketing
Meaning The word request began from the latin word' marcatus' which means wares or trade or a place where business is conducted. Word' request' has been extensively and variedly used to mean
( a) a place or a structure where goods are bought and vended, e.g., super request;
( b) implicit buyers and merchandisers of a product; e.g., wheat request and cotton request;
( c) implicit buyers and merchandisers of a country or region, e.g., Indian request and Asian request;
( d) an association which provides installations for exchange of goods, e.g., Bombay stock exchange; and
( e) a phase or a course of marketable exertion, e.g., a dull request or bright request. There's an old English saying that two women and a goose may make a request. still, in common parlance, a request includes any place where persons assemble for the trade or purchase of goods intended for satisfying mortal wants. Other terms used for describing requests in India are Haats, Painths, Shandies and Bazar.
The word request in the profitable sense carries a broad meaning. Some of the delineations of request are given below
1. A request is the sphere within which price determining forces operate.
2. A request is the area within which the forces of demand and force meet to establish a single price. 3. The term request means not a particular request place in which effects are bought and vended but the total of any region in which buyers and merchandisers are in such a free intercourse with one another that the prices of the same goods tend to equivalency, fluently and snappily.
4. request means a social institution which performs conditioning and provides installations for swapping goods between buyers and merchandisers.
5. Economically interpreted, the term request refers, not to a place but to a commodity or goods and buyers and merchandisers who are in free intercourse with one another.
6. The American Marketing Association has defined a request as the aggregate demand of the implicit buyers for a product/ service.
7. Philip Kotler defined request as an area for implicit exchanges.
A request exists when buyers wishing to change the plutocrat for a good or service are in contact with the merchandisers who are willing to change goods or services for plutocrat. therefore, a request is defined in terms of the actuality of abecedarian forces of force and demand and is n't inescapably confined to a particular geographical position. The conception of a request is introductory to utmost of the contemporary husbandry, since in a free request frugality, this is the medium by which coffers are allocated. factors of a request For a request to live, certain conditions must be satisfied. These conditions should be both necessary and sufficient. They may also be nominated as the factors of a request. 1. The actuality of a good or commodity for deals( physical actuality is, still, not necessary); .
The actuality of buyers and merchandisers;
3. Business relationship or intercourse between buyers and merchandisers; and
4. discrimination of area similar as place, region, country or the whole world.
5. The actuality of perfect competition or a invariant price is n't necessary.
Marketing The marketing is defined as the study of entire diapason of conditioning that direct the inflow of goods and services from the primary patron to ultimate consumer. description The task of defining marketing may be approached from three points of view. Legalistic, of which the illustration is ‘ marketing includes all conditioning which are concerned with effecting changes in the power and possession of goods and services.
Economic, of which the exemplifications are, that part of economics which deals with the creation of time, place and possession serviceability. “ that phases of business exertion through which mortal wants are satisfied by exchange of goods and services for some precious consideration ” Factual or descriptive similar as “ the performance of business conditioning that direct the inflow of goods and services from patron to consumer or use ” In system view marketing is defined as follows Marketing is a total system of business conditioning designed to plan, promote and distribute want- satisfying goods and services to present and implicit guests at the same time earning normal gains.
📚 Agricultural Marketing
| Title | View / Open |
|---|---|
| HINDI 1 | 📄 View PDF |
| HINDI 2 | 📄 View PDF |
| HINDI 3 | 📄 View PDF |
| HINDI 4 | 📄 View PDF |
| ENGLISH 1 | 📄 View PDF |
| BOOK 1 | 📄 View PDF |
| BOOK 2 | 📄 View PDF |
| BOOK 3 | 📄 View PDF |
| PPT 1 | 📄 View PPT |
| PPT 2 | 📄 View PPT |
| PPT 3 | 📄 View PPT |
| Word 1 | 📄 View Word |
| Word 2 | 📄 View Word |
| Word 3 | 📄 View Word |
| QUIZ 1 | 📄 View QUIZ |
| QUIZ 2 | 📄 View QUIZ |
| QUIZ 3 | 📄 View QUIZ |
| QUIZ 4 | 📄 View QUIZ |
| QUIZ 5 | 📄 View QUIZ |
| QUIZ 6 | 📄 View QUIZ |
| QUIZ 7 | 📄 View QUIZ |
| QUIZ 8 | 📄 View QUIZ |
| QUIZ 9 | 📄 View QUIZ |
| QUIZ 10 | 📄 View QUIZ |
| QUIZ 11 | 📄 View QUIZ |
| QUIZ 12 | 📄 View QUIZ |
| QUIZ 13 | 📄 View QUIZ |
| QUIZ 14 | 📄 View QUIZ |
| QUIZ 15 | 📄 View QUIZ |
| QUIZ 16 | 📄 View QUIZ |
| QUIZ 17 | 📄 View QUIZ |
| QUIZ 18 | 📄 View QUIZ |
| QUIZ 19 | 📄 View QUIZ |
| QUIZ 20 | 📄 View QUIZ |
| QUIZ 21 | 📄 View QUIZ |
| QUIZ 22 | 📄 View QUIZ |